Helping you build, launch, and manage your own spirit brand.
The challenge facing Canada’s hospitality industry
Canada’s hospitality industry is still working its way back from the lingering effects of the pandemic. As consumer demands and expectations change, bars and restaurants are striving to innovate and adapt.
With higher operating costs and increasing food and alcohol prices, the already razor thin margins are being eroded even more.
Bars, restaurants, and hotels need to find new and innovative ways to manage costs, drive new revenue streams and interact with their consumers.
Rock and Union Brands has a unique solution to drive incremental revenue, increase profits, attract new customers and extend your brands reach.
We are excited to show you how.
The Solution:
Build your own bespoke spirit brand
Building a spirit brand will have an immediate impact on your business.
Big Cost Savings:
Reduce your alcohol costs by up to 40% by using your own brand.
A Completely New Revenue Stream:
Following the LCBO Guidelines, you can can sell unopened bottles direct-to-consumer on-site, online, through food delivery services, and in local LCBO’s.
All incremental sales. All incremental margin.
A New Way for Customers to Interact with your Business:
Create exciting signature cocktails using only your own spirits to set your brand apart from your competition.
Brand Engagement Beyond the Bottle
Research shows that customers want to engage more with restaurants, bars, and hotels.
With each spirit project, we design a curated assortment of high-margin branded apparel and home products. These products will drive additional revenue, increase brand awareness and give your customers a personal way to interact with your brand.
Tailored to Your Own Vision
Whether you want to use your existing brand or create a new one, Rock & Union Brands has the creativity, resources and experience to make your vision come to life.
We have the capability to develop bespoke Vodka, Gin, Tequila, Rum, Whisky, Pre-Mixed Cocktails, Seltzers, Liqueurs and Bitters.
All of these will be produced to your very own specifications, in your own bottle with your own original label. Nothing is generic - everything will be unique to your brand and taste.
A Better-Quality Product for your Customer
Using only natural, local ingredients to distill your spirits, we produce a superior product. All grains are milled on-site at our partner distillery, so you know exactly what is going into your product.
Pairing an in-house lab with the ability to do small batch distilling, we will create the exact spirit you are searching for. From bar rail spirits to premium, limited-edition spirits, we can produce it all.
Our Capabilities
We have a team of the best talent and partners in the industry to bring your vision to life. Our capabilities include:
STRATEGY
•Business Strategy
•Brand Development
•Marketing Strategy
•Art and Creative Direction
•Go-To-Market Strategy
•Retail Strategy
PRODUCTION, AND DISTRIBUTION
•Bespoke Spirit Production
•Production Planning & Forecasting
•Trademark Application Support
•Online Fulfillment, Direct Delivery and Direct-to-Licensee Support
•LCBO Listing Support
DESIGN AND CREATIVE
•Website & ECOMM Design
•Label Design and creative assets
•Bottle Shop Concept Design
•Merchandise Design, Development & Sourcing
•Content Creation
•Social Media Management
Projects and previous experience
So why use us?
We Have a Proven Process
You can sleep at night knowing we will handle the entire end-to-end process. There are no gaps in the process or hand-offs that you need to manage. Using us allows you to focus on running your day-to-day business without distractions.
With over 25 years of experience developing brands, building business and driving profit we know how to make you money.
We Are Partners
We focus on fewer projects so we can give your project the proper attention it deserves. This allows us to go from concept to market in a shorter period of time.
